Founded in 1903, this regional paper was published under the name of Vaasa until 1984. In its early years it was closely aligned with the conservative National Coalition Party. Starting in 2020, Pohjalainen was merged with Ilkka.
| Political orientation | Liberal |
|---|---|
| Circulation | 15,800 (2019) |
| Frequency of publication | Daily |
| Visits | < 500.000 |
| Online payment model | Content partially fee-based |
| Location | Vaasa, Finland |
| Publisher | Ilkka Yhtymä Oy /I-Mediat Oy |
| Area of distribution | Regional |
| Established | 1903 |
| Address | Hietasaarenkatu 19, 65100 Vaasa |
| Phone | 00358 62 47 79 30 |
| toimitus@pohjalainen.fi | |
| @pohjalaisentoim |