This year's "hot summer of art", with the Biennale arts festival, the Art Basel art show, the Documenta art exposition in Kassel and the sculpture show in Münster prompts Sebastian Preuss to ponder on why contemporary art has become a mass phenomenon. "More than classical music, the theatre or literature it is mobilising a broad spectrum - from culture vultures and salon punks to private equity millionaires and postmen. The grandmother, who was at the first Documenta in 1955, and the pop teenies all tag along on the family outing to Kassel. But what makes contemporary art, which aims to be nonconformist rather than agreeable, radical rather than conservative, so attractive to both young and old, to celebrities and the petit bourgeois alike? ... Whatever it is: the public can't get enough of the forms and messages of this type of art. It isn't even deterred by art that is ugly or incomprehensible or makes fun of the observer's curiosity. Contemporary art is part of everyday life for anyone who is interested in pop, fashion or style nowadays. ... This art embodies an unfulfilled desire for escape and insubordination, for personal fulfilment, but also for a sense of belonging to a sphere that is out of reach for most, locked as they are in their everyday lives." (12/06/2007)
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