The need for a reorientation in the car industry

The daily Turun Sanomat sees the crisis in the automotive industry also as a chance for a market reorientation: "There are problems in all countries where cars are developed and manufactured. In the US however these problems are homemade. It's understandable that demand for cars dwindles when the economic conditions for consumers become insecure and they change their priorities. On Tuesday America's car giant General Motors spoke out and demonstrated with its announcement of job cuts and need for additional state aid how much it is struggling. … GM, Chrysler and Ford were unable to meet the new challenges in the areas of energy saving, environmental protection and quality. The best thing about the automotive crisis is that it has triggered a search for more appropriate models. In the current turbulence the focus is on job cuts and factory closures, but in the long term it will be on a purging of the car manufacturer market."

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