Avatar: the most expensive film ever boosts growth

Director James Cameron's new film Avatar is the most expensive film ever, having cost around 350 million euros to make. The daily La Tribune stresses how innovation can propel growth: "In Hollywood, which should have been hard hit by the crisis, this certainty is pretty much anchored in people's genes. The most expensive film in history is coming to cinemas at a time when many films are struggling to get together their budgets and studios are hesitant to change their strategy regarding the Internet. That's amazing. But actually it's not. It's just the opportunism and quick reactions of economic players whose only goal is to seduce as many customers (sorry, I mean viewers) as possible. … Avatar is above all a wonderful vehicle for boosting the number of 3D cinemas. The 3D films that have been doing the rounds in the past eighteen months have only been seen by a small minority so far. But now almost 50 percent of the cinemas screening the film are equipping themselves with the technology to present the film in 3D."

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