Better marketing instead of protectionism

As the global financial and economic crisis continues, the daily Lietuvos žinios shows concern at signs of growing protectionism expressed in calls to buy local products: "Countries attempting to limit imports often experience a contrary effect. We can now see this in Russia, where the domestic market is protected by an increasing number of customs duties, while Moscow is already being forced to tap its emergency food reserves. Luckily Lithuania, as an EU member, has fewer worries. Because even if there may be signs of growing protectionism we are but part of the common European market. That is good for our exporters, who are the most sensitive to crises. But it also provides an opportunity: businesses must rethink their marketing strategies and restructure inefficient departments. In the long term all consumers will profit from this."

» full article (external link, Lithunian)
More from the press review on the subject » Economic Policy, » Lithuania, » Russia, » Global