100 years of Toblerone

"In Switzerland and the rest of the world, we celebrate this hundredth anniversary of the famous triangular 'schoggi' from Bern," Benjamin Luis writes about the Toblerone chocolate bar. "Nobody knows exactly why the triangular shape was chosen. ... Many rumours circulate on the subject. Around the year 1900, [Toblerone's] creator, the naughty Theodor Tobler often went to Paris on business. On night, at the [cabaret the] Folies Bergere, a revelation came to him during the finale that featured a pyramid of dancers. It wasn't very much later, according to marketing evidence from the period, that Mount Cervin began to appear on Toblerone advertisments. ... Over the years, Toblerone has become so popular that it sells more than alcohol and tobacco. Why? 'Ask a Chinese tourist what memories they'll hold on to when they go home, and they'll tell you Toblerone,' explains Edith Zweifel, spokesperson for Swiss tourism."

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