A new experience in car-buying

BMW's "BMW-Welt" (BMW World) - a gigantic recreation complex with spectacular architecture designed by the Viennese firm Coop Himmelb(l)au - opens it doors today in Munich. BMW buyers can pick up their new cars there. Ira Mazzoni marvels at the special treatment they receive. "Customers are lead with racing pulses up a flight of steps from the sky-high lounge to the plateau (it's a good idea to practise stepping because if you keep your eyes fixed on the steps you miss the 'premiere'). On a stage are 20 vehicles, but only one rotates under the stage lights until the 'collector' reaches it. One final check and then the proud new owner is free to fire up the engine and roll down the oval ramp to the exit and the joys of the daily traffic jams. Naturally, a powerful ventilation system ensures that the air in the huge hall remains clean."

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