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Rezek, Barbara
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2 articles of this author have been cited in the European Press Review so far.
Socialist Cockta makes a comeback
Coca-Cola was pretty hard to get in socialist Yugoslavia. The alternative from 1953 was 'Cockta' from Slovenia, a soft drink copy of Coke without the usual caffeine or phosphorus. After Slovenia became independent in 1991, people generally forgot the brown soft drink. But now it's enjoying a comeback. Barbara Rezek is delighted. "Cockta and Coca-Cola have almost the same market share in Slovenia. The new Cockta owner developed a fresh image in 2000 that harks back to the old brand and evokes a touch of nostalgia. ... Cockta is still popular. Its market share has now risen to 11 per cent and it's steadily catching up with the market leader, Coca-Cola. Cockta also has a bright future in the other parts of ex-Yugoslavia. In the past year Serbia alone imported more than ten million litres of the drink."
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More from the press review on the subject » Corporations, » Slovenia
Germany's WAZ group takes over leading daily
Barbara Rezek comments on the takeover of Slovenia's second-largest daily, Dnevnik, by German media group Westdeutsche Allgemeine Zeitung (WAZ). "Will WAZ stop at its current purchase or will it go on to purchase more of Slovenia's media companies?... The WAZ presence in other countries makes one suspect that the German publisher wants to control more media, not just Dnevnik... The next question about WAZ is connected with editor and journalist autonomy. In print and electronic media controlled by WAZ the autonomy of the journalists and editors is respected, because WAZ does not interfere with the media content. Journalists Unions in Croatia, Bosnia Herzegovina and Serbia are quite happy with the working conditions in WAZ-owned media. Such conditions seem to be favourable in Slovenia, especially at the moment, but let's see what happens."
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More from the press review on the subject » Print media, » Corporations, » Slovenia
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