Dangerous stock market hype over Facebook

According to a study by the news agency AP, many users doubt the reliability of Facebook and don't react to advertising. The long-term success of the network remains questionable even after its gigantic floatation, the Christian-social daily Trouw warns: "It wouldn't be the first Internet company to drift to the edge of the virtual world simply because its sole pillar of success collapsed with time. … Naturally things could turn out differently for the company, and perhaps they're already working on the next big strike. Or Facebook will be the next big bubble. In view of all the current hype about Facebook, the euphoria of the investors, the issuing of more shares and the rise in its issue price the worst is to be feared. You would think the financial world would have had enough of expensive adventures after the dotcom bubble and the bank crisis and play it safe for a while. But real products and long-term strategies are obviously still far more boring than the hunt for a real stock exchange hit."

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