Industry bosses support environmental protection measures

US President George W. Bush has accused aa number of US companies of not taking ckimate change seriously enough. Björn Sundell welcomes the président's words and hopes there will be more inititatives of this type at the World Economic Forum beginning in Davos today. Organisers are already describing the Forum as the "greenest" yet. "There are still heads of big industry who express doubts about mankind's influence on the climate, and although they are now less vocal in their opposition to this thesis, companies like Exxon, for example, still remain sceptical. Nonetheless, a growing number of industry bosses now perceive climate change as a threat – and as a business opportunity. This threat demands coordinated action at a global level. The development of new products and solutions that meet the tougher requirements also represents an opportunity. The market rewards those who come first, not those who lag behind."

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