'The Big Donor Show' was a fake

Only at the end of 'The Big Donor Show', broadcasted on June 1st, were Dutch television viewers informed that it was a hoax. The BNN channel explained that they had organised the whole thing to raise the population's awareness of organ donation problems. Jean-Noël Cuénod is not impressed. "The Dutch producer [Endemol] has just drawn inspiration form the prevailing mentality. The dictatorship of emotions has become so anchored in us that we have all, more or less, got some Endemol in our brains. Like a junkie who needs to up doses in order to continue feeling the drug's affects, we need ever more intense emotions. We need to be moved in order to budge. And to move us there is nothing like broken taboos. ... In this sentimental society that worships technology, reason has become a dirty word and the desire to understand has become a nasty neurosis. Our new media-finance capitalism needs consumers, not citizens."

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