Playmate to help people give up smoking

An anti-smoking campaign in Bucharest consists of huge posters featuring Romanian playmate Mihaela Radulescu posing almost naked. The daily newspaper Evenimentul Zilei comments: "The ministry of health at no point explained who evaluates the 800,000 euro campaign and how. Given that it has approved a campaign that targets 30 to 40 year-old non-smokers the ministry seems to have no interest whatsoever in achieving results, . ... Schoolchildren, the group that is least aware of the consequences of smoking, probably have no idea who playmate Radulescu is. If the campaign is aimed at smokers the message it sends has completely missed the target. For people who are addicted to nicotine, which is as addictive as any drug, the naked Radulescu is certainly not very helpful. The ministry of health could have spent the 800,000 euros on instructing Romania's general practitioners to offer their patients withdrawal treatment to help them deal with the psychosomatic consequences in the withdrawal period."

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