"Ceauşescu" is not a brand name

Valentin Ceauşescu, the adoptive son of the Romanian ex-dictator and his wife, wants to legally ban production of the Swiss-German play The Last Days of the Ceauşescus. He has secured for himself all rights to use of the brand name Ceauşescu in Romania, and the daily newspaper Adevărul heartily disapproves: "[It is] just more evidence for what a dumb people we are! ... He profits from an infamous complicity with the OSI patent authority, which authorised him exclusive use of the name Ceauşescu, whether it is a colour, a lubricating oil, glue, ... alcohol, baking powder, musical instruments, sport or cultural events. Watch out! We must not market a Ceauşescu vodka or doll named Elenachen [an affectionate form of Elena, the wife of the former dictator]. Nor may we make films, write books or produce plays about this magical couple! ... Ceauşescu is not a brand but a sick man who bequeathed suffering and frustrations. Suffering to his people, and frustration to his family."

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