The mobile phone company Call Me is currently advertising its services across Denmark with the slogan "Talk properly - it's for free". The conservative daily Berlingske is also in favour of better manners: "Seldom is one tempted to commend an advertising campaign, but Call Me deserves great praise. Because to judge by the tone that prevails in debates on the street and in schools today one could, in dark moments, conclude that Denmark is populated by a load of navel-gazing, self-righteous, unsympathetic egoists. The tone has become irreconcilable, rude and offensive. … Language is an expression of the culture; consequently the way we talk to each other matters. A primitive level of communication is a sign of a primitive level of culture, and we all bear responsibility for raising this level. So listen to the campaign. Take a deep breath and try something new: talk nicely to your children, your loved ones and those around you. It's infectious." (12/03/2012)
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