The Internet giant Google is celebrating its tenth birthday. The Guardian expresses doubts about the company's future prospects: "Google started off as a new kind of corporation that people could actually feel a part of. It had the motto 'Don't be evil' - which it now seems to be playing down a bit - and a wonderful mission to make all the information in the world available to anyone. If it succeeds, the whole world will be better-educated. So far it has mainly kept to its principles, despite an ill-advised move to bow to censorship in China. But as it gets bigger, the awesome responsibility of curating the frightening amount of data it collects about us - which the FBI and MI6 can only dream about - becomes overwhelming. Even more urgently, Google's recent deal to let Yahoo adopt its contextual advertising capability means Google could command 90% of the web's contextual advertising. This is a monopoly - and potentially a very unhealthy one. Google, which won admirers through being a David against the Goliath of Microsoft, must be prevented at all costs from becoming a similar monopoly, even though it is giving its products away free." (08/09/2008)
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