The vuvuzela steadfastly continues to get on the nerves of football fans at the FIFA World Cup in South Africa, leading the left-liberal weekly Heti Világgazdaság to investigate its not so distant origins and discover an interesting business model: "The roar of the vuvuzela, the colourful plastic 'instrument' with the deafening sound, has even drowned out the media hype around the FIFA World Cup. When blown by tens of thousands of fans in the stadium, the vuvuzela is the bane not only of the teams, but also of the trainers (who can't communicate with players on the pitch), the television commentators and of course the spectators. Not to speak of the sponsors. ... But what the heck: the vuvuzela is sacred, ... it's a question of tradition. Let's not forget, we're in South Africa. ... However the funny thing is that tradition has nothing to do with all this: as opposed to the truly traditional kudu horn, the metre-long plastic horn has only been around South African stadiums for the past ten years. The vuvuzela is manufactured by the lucky monopolist Neil van Sharkwijk, who also sells anti-vuvuzela earplugs as 'antidotes'." (07/07/2010)
» full article (external link, Hungarian)
More from the press review on the subject » Sport, » South Africa
All available articles from » László Seres