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Background | 04/06/2008

The Consumption Myth

by Felix EhlertThe Consumption Myth

"Expect Emotions" is the slogan of the EURO 2008 football championships in Austria and Switzerland. But will companies' hopes of cashing in on fans' enthusiasm pan out? What will be the real gains after all the hype? » more

Article | 04/06/2008

Joint players

by Yuri SilvestrovJoint players

The next European football championships will be hosted by Poland and Ukraine in 2012 and will be the first to be held in Eastern Europe. A Ukrainian perspective on the big event. » more

Facts | 04/06/2008

Money machine

Money machine

According to UEFA, revenues will double for EURO 2008, reaching 1.3 billion euros. How rapidly have European Football Championships sales figures risen in recent years? » more

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