High time to investigate Google's market dominance

The Guardian comments on the implications of Google's market dominance, writing that an international investigation is overdue: "In the past there were two reasons not to worry. The first was that someone might build a better search engine. But 'Google killers' come and go every month. The other was that Google's dominance has been about desktops, whereas the future lies in mobile devices. But figures just released by netmarketshare.com show that Google now has 97.5% of global mobile search. The time has come to ask what the long-term implications of this are. Any investigation would have to be done by an international body whether the OECD, the World Trade Organisation or a coalition of regulators. But it would be in everyone's interest, not least Google's, to have a serious look at the implications of all this before it is too late."

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