Newspapers must focus on quality

Newspapers must focus on quality if they want to survive the economic crisis, the daily Helsingin Sanomat writes: "The American press has long suffered from the fact that its pillar of success - advertising - has collapsed. The same phenomenon has spread to Central Europe's press, and since last autumn the economic downturn has led to a marked decrease in advertising in northern European countries. … For many years newspapers benefited from the fact that in a certain way they were protected in their market segment. The division of labour among radio, television and newspapers worked well and each was successful. The Internet and high-speed broadband connections have altered the competition among the knowledge media and are challenging all the participants. In this new world of communication which is still difficult to grasp only those who are able to renew their efforts and don't wait to see what the future brings to redefine their content can be successful."

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