Socialist Cockta makes a comeback

Coca-Cola was pretty hard to get in socialist Yugoslavia. The alternative from 1953 was 'Cockta' from Slovenia, a soft drink copy of Coke without the usual caffeine or phosphorus. After Slovenia became independent in 1991, people generally forgot the brown soft drink. But now it's enjoying a comeback. Barbara Rezek is delighted. "Cockta and Coca-Cola have almost the same market share in Slovenia. The new Cockta owner developed a fresh image in 2000 that harks back to the old brand and evokes a touch of nostalgia. ... Cockta is still popular. Its market share has now risen to 11 per cent and it's steadily catching up with the market leader, Coca-Cola. Cockta also has a bright future in the other parts of ex-Yugoslavia. In the past year Serbia alone imported more than ten million litres of the drink."

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