Le Temps - Switzerland | Wednesday, October 5, 2011
New iPhone a disappointment
Instead of the eagerly awaited iPhone 5, the US company Apple presented a revamped iPhone 4 on Tuesday evening. But the new phone is a disappointment to fans, something the company can't afford, writes the liberal daily Le Temps: "iPhones make up 60 to 70 percent of the smartphones now being sold in Switzerland, and a quarter of all computers are Macs. From our perspective it seems Apple is absolutely invincible, but this impression is deceptive. Not because Time Cook can't measure up to Steve Jobs: a talent for inventing devices and services seems to pervade the entire company. No, Apple is vulnerable because it is highly dependent on a telephone that alone accounted for 46.5 percent of profits in the last trimester, while computers accounted for only 17.8 percent. The company is dependent on a telephone whose new version 4S disappointed customers on Tuesday night. This dependency is dangerous. ... If the iPhone suddenly becomes uncool its fans would quickly turn away, because there are are fewer and fewer loyal consumers."
» full article (external link, French)
More from the press review on the subject » Corporations, » Consumers, » Economy, » Switzerland, » U.S.
All available articles from » Anouch Seydtaghia
» To the complete press review of Wednesday, October 5, 2011