World Economic Forum a PR platform

The World Economic Forum 2012 (WEF) came to an end on Sunday in the Swiss resort of Davos. This year too, the event was dominated by networking and lacked true substance, writes the liberal daily Tages-Anzeiger: "The WEF remains a PR platform giving the heads of large enterprises a chance to polish up their companies' image without provoking too much flack. The meeting in the snowy Alps is above all a huge contact forum where bigwigs can groom their networks. ... The WEF allows participants to feel the pulse of the times, understand how others view the crisis and learn what solutions they envisage. But what remains uncertain is whether the well-meant resolutions will really be implemented beyond the Alps."

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