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Czech label fraud

The EU has approved the trademark "Czech beer". For the major Czech breweries, this is only good news on the surface, because they are accustomed to brewing part of their product abroad without informing consumers. For the conservative daily Lidové noviny, this amounts to fraud: "When certain breweries produce their beer elswere, it amounts to deceiving the consumer. The label 'Pilsner beer from the brewery in Pilsen' is a lie if the beer was brewed somewhere around the Romanian town of Timişoara, for example. The breweries know very well that the majority of Czechs would never buy such a beer. That is why they prefer to remain silent about its origin."

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