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Release at the Oktoberfest

Psychologist Brigitte Veiz, who has been conducting socio-psychological field research at the Munich October Beer Festival for 14 years now, explains to Monika Goetsch why this huge booze-up is so attractive for both locals and tourists. "Under the influence of alcohol, people reveal their deepest desires – for more love and sensuality, a greater sense of belonging, and more heaven. People stretch their arms upwards and move to the same rhythm, as if they could leave their own bodies. Of course, no one actually tells me they want to go to the festival to have a transcendental experience. But this is exactly what people unconsciously go there for – their desire for fusion with the divine… The spiritual aspect is lacking, yet the Oktoberfest still has a ritual character. Year after year, at the same place and for a limited time, people can get dressed up in the traditional dirndls and leather trousers and free themselves of their 'self-imposed trappings', as Norbert Elias calls them."

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