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Bulgaria's blogosphere

Until recently, Bulgarian politicians were unaware of the possibilities of the blogosphere. However Julian Popov observes that in the run-up to the country's local elections last Sunday a few of the more imaginative ones have discovered the potential of this new medium. "Blogging is a global instrument of confession. You can use it to defuse anger, publicly express regret for past errors and announce facts to the world that don't make it into the newspapers. Politicians have obviously realised that they can use blogs and YouTube to reach out to the nation. But only those who don't misuse the blogosphere as a pulpit for sermonising are successful. The voters sympathise with people they feel they know and can identify with. They want great ideas, not deep analysis. You have to surprise them every day."

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