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Sbrinz or Zbrinc?

The Swiss are worried about the uniqueness of their cheese. Sbrinz hard cheese is now also produced in a Slovenian dairy in Murska Sobota, reports Martin Woker. "The cheese is labelled 'Zbrinc.' True, in the Balkans all imports are transcribed mercilessly, including foreign names (for example, Majkl Mur for Michael Moore). But here, there is no semantic problem. One look at the package reveals the terrible truth: Zbrinc is trying to pass itself off as Sbrinz! ... Some is exported, as far as Croatia at this point. Exported? With a shudder, the angry Swiss imagine the day when this imitation reaches their border. They hope the steamrollers will show up to do their work, just as they did in the highly publicized case of fake Swiss clocks, which were duly flattened."

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