The news magazine Sábado (Saturday) was launched in 2004 and contrary to what its name suggests is published on Thursdays. This tabloid-style magazine, which competes directly with market leader Visão, deals with all kinds of topics at a national and international level. Despite the fierce competition on Portugal's demanding market and its relatively late launch, Sábado has managed to beat off direct competitors like Fokus news magazine with an aggressive marketing strategy. Its content is neutral and politically unbiased.
|Frequency of publication||Weekly on Thursdays|
|Visits||1.000.000 - 5.000.000|
|Online payment model||Content partially fee-based|
|Publisher||Cofina Media S.A.|
|Area of distribution||Nationwide|
|Address||Rua Luciana Stegagno Picchio 3, 1549-023 Lissabon|
|Phone||00351 213 185 200|