Profil is positioned as Austria's most important news magazine. Background stories on domestic politics and investigative pieces have been the magazine's main focus since it was first published by Oscar Bronner, who later became the publisher of the daily newspaper Der Standard. Since 2019 the magazine is entirely owned by Kurier.

Political orientation Liberal
Circulation 58,000 (2019)
Frequency of publication Weekly on Sundays
Visits 500.000 – 1.000.000
Online payment model All content for free
Location Vienna, Austria
Publisher Verlagsgruppe News Gesellschaft m.b.H / Christian Rainer
Area of distribution Nationwide
Established 1970
Address Leopold-Ungar-Platz 1, 1190 Wien
Phone 0043 1 21312-3502
Twitter @profilonline