The tactic of Britain's highest circulation daily tabloid is to cap other tabloids with loud and populist headlines. The Sun is known for its rightwing, anti-Europe and often anti-German stance. In the elections in 1997, 2001 and 2005 it backed Tony Blair and Labour. In 2016 it threw its weight behind Brexit. It has been struggling with a dramitic decline in readers since 2008.

Label
Political orientation Conservative
Circulation 1,670,000 (2016)
Frequency of publication Monday to Saturday
Visits 30.000.000 – 40.000.000
Online payment model Content partially fee-based
Location London, United Kingdom
Publisher News UK & Ireland (Rupert Murdoch)
Area of distribution Nationwide
Established 1964
Address 1 London Bridge Street, London, SE1 9GF
Phone 0044 20 7782 4000
Email feedback@the-sun.co.uk
Twitter @TheSunNewspaper