The tactic of Britain's highest circulation daily tabloid is to cap other tabloids with loud and populist headlines. The Sun is known for its rightwing, anti-Europe and often anti-German stance. In the elections in 1997, 2001 and 2005 it backed Tony Blair and Labour. In 2016 it threw its weight behind Brexit. In 2015 it radically revised its online strategy and removed the paywall, now offering free access to all content.

Label
Political orientation Conservative
Circulation 1,545,600 (2018)
Frequency of publication Monday to Saturday
Visits 30.000.000 – 40.000.000
Online payment model All content for free
Location London, United Kingdom
Publisher News UK & Ireland (Rupert Murdoch)
Area of distribution Nationwide
Established 1964
Address 1 London Bridge Street, London, SE1 9GF
Phone 0044 20 7782 4000
Email feedback@the-sun.co.uk
Twitter @TheSunNewspaper