The business model is based on advertising because access to the newspaper is free and does not require registration and the newspaper is supported by a number of entrepreneurs. Since September 2016, WebSystem24 has been entrusted with advertising sales. The logo of the project makes direct graphical reference to the major US newspaper to which the name of the project refers, the Washington Post, but also to the web term to "post".
|Frequency of publication||Daily|
|Visits||5.000.000 – 10.000.000|
|Online payment model||All content for free|
|Area of distribution||Nationwide|