Publisher Lars Johan Hierta ran this newspaper in the initial period after its launch to back the liberal opposition against the power of the royal family. Aftonbladet sided with Hitler against the Soviet Union for several years after the start of World War II. When the umbrella association of trade unions, the LO, took over the newspaper in 1956 it was given a social democratic orientation. This has remained intact under the present owner, the Norwegian media group Schibsted. The tabloid focuses on scandals and exposés. The paper is struggling with a sharp decline in its print circulation, but its website is regarded as one of the most popular and has now become the newspaper's mainstay.
|Circulation||76,000 (Mai 2017)|
|Frequency of publication||Daily|
|Visits||20.000.000 – 30.000.000|
|Online payment model||Content partially fee-based|
|Area of distribution||Nationwide|
|Address||Västra Järnvägsgatan 21, 111 64 Stockholm|
|Phone||0046 87 25 20 00|