The portal is owned by the Ukrayinska Pravda and is the first Ukrainian media outlet that gives a priority to European issues. It generates income from advertising, but has been financially supported by the EU and NATO since 2016, and since 2018 also by the NGO National Endowment for Democracy, which is financed with funds from the US Congress. In mid-2019, there was also support from the Czech Foreign Ministry as part of the Transition Promotion Program.