Birkenstock files for listing on NY Stock Exchange

The German sandal manufacturer Birkenstock is planning an IPO on the New York Stock Exchange. The high-turnover company based in Linz am Rhein filed an application to the US Securities and Exchange Commission last week. Commentators examine the company's success and prospects.

Open/close all quotes
The Irish Times (IE) /

Keeping pace with the times

The Irish Times explains why Birkenstock has been able to expand so much beyond Germany in recent years:

“If there's something in the idea that our behaviour and buying habits are reliable benchmarks of our mood, the Birkenstock index points to a troubled society. Surrounded by uncertainty, many of us seem to have the impulse to dress like off-duty healthcare workers. ... During a time of war, pandemic, financial uncertainty, a housing crisis, fake news, a strengthening far-right, Instagram filters and AI, a shoe brand that pins itself to values like 'realness' and 'authenticity' is on to a winner.”

Financial Times (GB) /

Rapid expansion could be counterproductive

Writing in the Financial Times, columnist John Gapper warns against overambitious global growth goals:

“If a Birkenstock sandal can be made anywhere, there is nothing to stop the company chasing growth until its brand falls out of vogue again. Then a downturn, then a restructuring under another chief executive, then a revival, and so on. My advice is to save itself the trouble. The average US customer has 3.6 pairs of Birkenstocks and I own more than that myself, so it must have been doing something right since 1963. Why not carry on doing it?”